If you’re looking for the ultimate streaming device, it pretty much comes down to this: the NVIDIA Shield TV vs the Amazon Fire TV Cube.
Sure there are other devices that are worth a look, but it’s tough to find a compelling argument for anything else.
With what seems like hundreds of different streaming networks popping up every day, getting all of them to work well on a single platform has never been more vital. Finding one that runs everything isn’t always easy.
If you’ve been following along on this site for any length of time, you’ll know that I’m a huge fan of the NVIDIA Shield. I’ve owned three of them since they came out in 2015, and they’re still my go-to streaming device.
Recently I picked up a Fire TV Cube, just to see what Amazon’s flagship streaming device was like. And I have to say I’m pretty impressed.
So in this article, I’m going to do a head-to-head comparison of the NVIDIA Shield TV vs. Amazon Fire TV Cube. Each has different strengths, capabilities, looks, and styles. We’ll discuss the pros and cons of each to help you figure out which is right for you.
Let’s get started.
NVIDIA Shield vs. Amazon Fire TV: Overview
The NVIDIA Shield TV was first released in 2015, with a second, smaller version dropping in 2017. The most recent Shield TV, nicknamed ‘The Tube’, came out in 2019 in an effort to make it more affordable. It’s available in two models: the Shield TV and the Shield TV Pro.
We’ll get into those differences in a bit, or you can check out my comparison article where I go into a lot more detail on all the changes that happened to the NVIDIA Shield over the years.
Based on the official Android TV OS, the NVIDIA Shield TV can be used to stream digital media, or stream and play games from a PC or via a shared network. It’s also fully integrated with Google Assistant for full voice control.
Similarly, the Amazon Fire TV Cube is also primarily a digital media player for streaming video, audio, and games to your TV. It’s embedded with Amazon Alexa, and can control all of your Alexa-enabled devices. Originally released in 2018, a second-generation model was released in 2019.
You can check out my full review of the Amazon Fire TV Cube here.
Let’s be honest. The main reason to get either the NVIDIA Shield TV or the Amazon Fire TV Cube is because you want the ultimate streaming device.
So how good are they really?
Let’s get into the specific streaming capabilities of each.
Major Streaming Apps (Netflix, Amazon Prime, Disney+, etc.)
With a few exceptions, these devices will support whatever TV streaming service you’re subscribed to.
Some services, like YouTube TV, aren’t supported by Amazon Fire TV because of Amazon’s disagreements with Google. Similarly, the NVIDIA Shield does not support DirecTV Now, and only supports Hulu on-demand, not Hulu Live TV.
Other than that, all of the most popular streaming platforms are supported on both the Amazon Fire TV Cube and the NVIDIA Shield TV. That includes Netflix, Amazon Prime, Disney+, and much more.
Since the Amazon Fire TV Cube is so integrated with Amazon Prime Video, it’s worth noting that you don’t need to be a Prime subscriber to use it. You do unlock many shows, music, movies, and other features if you are, but it’s not a requirement.
Over-The-Air Live TV Streaming
Although neither has a built-in tuner, both devices are capable of streaming live TV over the air (OTA). However, because it runs the official Android TV OS, there are more live TV and IPTV services available natively for the NVIDIA Shield.
With apps like HDHomeRun, you can configure both devices as OTA DVR’s which allows you to record and save different shows and stream live TV through your TV antenna, including CBS, PBS, FOX, and NBC.
Media Centers: Plex & Kodi
Both the NVIDIA Shield and Amazon Fire TV Cube can support the Plex Client. However, you have to upgrade to the Shield Pro if you want to run your Plex Server. Either way, if you’re a big Plex user, you’ll want to go with the NVIDIA Shield as it supports the full range of the Plex audio. The Cube only supports a specific limited range of Plex audio.
Both the Cube and the Shield support Kodi, another free software media player used for videos and music streamed from the internet.
Great performance at a lower pricetag! If you don't plan to use your NVIDIA Shield as a media server or game console, then the Shield TV "Tube" is a lower-cost option that still gives you similar performance to the Shield Pro.
NVIDIA Shield vs. Amazon Fire TV: Comparison
Although they’re fairly similar in performance, the NVIDIA Shield and Fire TV Cube have quite different hardware. There’s no clear-cut winner here. It all depends on what you need from a streaming device.
The Amazon Fire TV Cube is run by an AmLogic S922X CPU, which is the same CPU series that powers Android boxes like the Beelink GT-King and MINIX U22-XJ. It’s a much faster CPU than other Amazon streaming products, such as the Amazon FireStick. That means if you’re moving from a FireStick to the Fire TV Cube, you’ll definitely notice the speed increase.
The 2019 NVIDIA Shield is run by their proprietary Tegra X1+ processor, based on the ARM Cortex-A57 CPU architecture. This newer version is up to 25% faster than the original NVIDIA Shield.
RAM & Storage
Both the Amazon Fire Cube and the NVIDIA Shield TV “tube” have minimal system memory.
The Amazon Fire TV Cube comes with only 2GB of DDR4 standard. Although, since they have their own custom operating system, Amazon can squeeze a lot of performance out of this memory. Storage capacity is 16GB, which isn’t bad for a device in this price range. Unfortunately, you can’t add any external storage devices, though. While this should be enough for the average streamer, gamers or people who store media on the device might find it a bit lacking.
The NVIDIA Shield comes in two versions. The base model “tube” has 2GB of RAM and 8 GB of internal storage, while the Shield Pro ups the memory to 3GB and the storage to 16GB. Both are expandable, either through an SD card slot, or an external hard drive, depending on the model.
If you are looking for crazy amounts of space, then consider going with the Shield Pro model because of the USB ports.
Both of these devices have a unique, modern look, although their designs are very different.
As you may have guessed, the Amazon Cube is a cube-shaped device that sits atop your TV stand. Amazon designed it to be in full view, but not look out of place on your entertainment center. It features control buttons on the top of the cube, and a blue LED light bar when you’re using Alexa.
The original NVIDIA Shield was an angular, wedge-shaped device with a sleek, futuristic look. This design continues on the NVIDIA Shield Pro. However, cheaper NVIDIA Shield TV is cylinder-shaped like a large cigar. It’s not the most attractive device, to put it mildly. I recommend tucking it away behind your TV, out of sight.
Both have HDMI 2.0b ports for video out and come with wireless, battery-powered remotes.
Both platforms are easy to figure out and very straightforward, and both received updates recently. Both devices let you customize a row of your favorite apps, so what you use most is right at your fingertips.
The Android TV OS on the NVIDIA Shield, however, is more customizable. It allows you to change and rearrange your interface and menus. Each row of apps, or ‘channels’, is configurable so you can reorder them higher or lower on the screen, or remove them entirely if you don’t want to see them.
There is a Play Next queue waiting for you, so you can quickly jump into whatever you were last watching on almost all of your apps (although it is important to note that Netflix is not included in this).
By contrast, the Fire TV Cube has a bit more of a scattered interface. They’re focused on recommending new content to you instead of letting you explore on your own.
The Fire TV Cube makes it easy to access Amazon Prime content, which is a plus if that is your primary streaming service. But if you’re not a Prime member, you will have to sort through a lot of content not available for you.
Both devices can connect to Ethernet, so you don’t need to rely on patchy Wi-Fi. Both devices also support Bluetooth connections, so you can add headphones or Bluetooth keyboards and game controllers.
Gaming is where the NVIDIA Shield really shines.
NVIDIA allows you to stream games from your PC to your TV so that you can see them on the big screen. They also have several free games available. Their in-house gaming platform, called GeForce Now, has around 378 games available, including the ones you purchase from Uplay, Steam, and Google Play.
The Fire TV Cube has free games as well, but they are only playable with the Amazon remote, not through your PC. This limits the complexity and number of games available, leaving you with simple games like Pac-Man, Flappy Bird, and more.
They’re fun…but not really comparable to the NVIDIA Shield’s games.
Both the Shield TV and the Fire TV Cube come with full-featured remotes that make it easy to start streaming right out of the box. However, I have to give the edge to Amazon here.
The NVIDIA Shield remote has a long, triangular shape (ever had a Toblerone chocolate bar, anyone?). It’s…unique and not that uncomfortable to hold and control. It has buttons that light up as soon as you pick up the remote, which is very convenient when watching TV in a dark room.
One nice feature on the NVIDIA Shield remote is the built-in Find My Remote feature. It lets out a sound when activated from the NVIDIA Shield app on your phone so you can find it between couch cushions or under the bed.
The Amazon Fire TV remote is smaller, more ergonomic and, frankly, a joy to use.
Both remotes take voice commands to the next level. With dedicated buttons for either Alexa or Google Assistant, it really limits how often you need to enter stuff on the on-screen keyboards. But we’ll get into that more in the next section.
It may not be the newest Fire TV device, but it's still the most powerful! Dolby Atmos support and double the memory of any Fire TV stick make this the best way to watch Amazon Prime Video.
Both the Fire TV Cube and Shield TV are highly integrated with voice-activated assistants, Amazon Alexa, and Google Assistant. That lets you access control your streaming device, as well as other smart devices with voice commands.
However, Amazon definitely has the leg up with its voice-activated controls.
Amazon Fire TV Cube is by far the best in its class for voice control for entertainment. It’s easy to recommend it for anyone with Alexa devices in their homes – which is just about everyone at this point.
It works as a central hub in your living room and can control anything, from your TV to your thermostat, to your microwave to your coffee maker, and beyond. If you want all-around voice control capabilities, then Alexa is your gal.
Although Alexa is pretty incredible, there are a few things she doesn’t do. Amazon Cube does support play and pause YouTube videos, but you cannot do much more than that. That means no rewinding and no fast-forwarding. Amazon and Google have an ongoing feud, so fingers crossed this gets resolved at some point.
Google Assistant does allow you to do more with YouTube controls, like asking for specific videos or genres of music. However it lacks overall voice commands and integration with as many devices.
You can ask broad questions on the Cube, and it will display a list of results to you from across multiple platforms. It makes watching TV and finding shows easier than ever.
Google Assistant is nice for basic commands, but if you want serious voice control power, then the Amazon Fire TV Cube is the best option for you.
As premium devices, neither the Fire TV Cube or the NVIDIA Shield are cheap.
The NVIDIA Shield can be purchased for $129.99, which most people consider downright expensive. However, it’s actually pretty reasonable given its powerful hardware and impressive updates. It offers incredible 4K streaming, fast speeds, and unbeatable gaming capabilities.
The Amazon Fire TV Cube is less expensive, right around $100. Although it is cheaper, it does lack a lot that the Shield has. If you’re not into gaming, or if you’re stream a lot through Amazon Prime Video, the Amazon Fire TV Cube will be more than enough for you.