Did you know that Hisense is the fifth-largest TV manufacturer in the world?
Even though Hisense is a relatively new brand to the United States, they make TV’s for a few brands you’re probably familiar with.
In this article, I’ll cover where Hisense TVs are made, who makes their components, and some other TVs they own.
Who Makes Hisense TV’s?
Hisense TVs are manufactured by the Hisense Group, which also makes televisions for Sharp and Toshiba. Founded in 1969, they are currently the biggest manufacturer of televisions in China. They have over 53 overseas companies, 14 high-end production facilities and 12 research and development centers across Europe, Central America, and South Africa.
The company’s main plant is located in Qingdao, a coastal city by the Yellow Sea. It covers 12 square kilometers (4.63 sq mi) and employs over 39,000 people.
Hisense TV’s Market Share
According to Statista, Hisense shipped 15.7 million TV units in 2019. That’s well behind industry leaders Samsung (42.7 million) and LG (27.9 million), but higher than well-known brands like Sony (12.9 million).
But there’s more to the story.
Hisense televisions become more popular with each passing year. As you can see in this Statista chart, Hisense’s market share (in red) has been steadily increasing, quarter-over-quarter since 2017. They had significantly higher growth rates than all of their competition in both 2018 and 2019.
But why are Hisense TV’s more popular than its competitors?
The televisions from Hisense usually boast a larger size and decent quality for less money.
Most people who purchase this product would agree that it is worth the money. Hisense TV’s offer great features, amazing picture quality at lower prices.
Other features that set this manufacturer apart from the competition include:
- Their proprietary ULED technology boasts higher brightness and lower power consumption than other major brands.
- Hisense is one of only a few manufacturers that manufacture their own panels to make LCDs displays. It still buys OLED panels from LG, the only company that produces this technology as of 2021. This gives them an advantage over some competitors like Sony, who rely heavily on Samsung and LG for display components.
Manufacturers of Components for Hisense TVs
Hisense is a vertically integrated company, meaning it makes most of its own components. That makes it easier to troubleshoot Hisense TVs since they’re all made by the same company.
Third-party manufacturers make some critical parts of Hisense TVs, such as LED backlight film, color filters, chipsets, and electronic parts.
Hisense’s Android TV’s, in particular, often contain several off-shore manufactured parts, such as the TV’s CPU.
Major component manufacturers include Intel, TDK, and LG Electronics.
- Intel: Produces flash memory chips
- LG: Makes OLED panels for Hisense TV’s. Hisense makes their own LCD panels.
Other TV’s Made by Hisense
I mentioned at the start that Hisense owns a few brands that you’ve probably heard of. In fact, buying established brands is part of Hisense’s international expansion strategy.
In 2015, the company acquired Sharp and one of their Mexican TV production lines. Later, in 2017, they bought a 95% stake in Toshiba Visual Solutions Corporation, the brand that manufactures Toshiba.
Sharp TVs (2015-2019)
Sharp TVs are a mid-tier brand that often has features only found in some of the higher-end television sets. In 2015, Hisense purchased Sharp America and got the exclusive right to make TV’s under the Sharp brand. Hisense later sold the rights back to Sharp Japan in 2019.
Some of the features that make these TVs popular include:
- Inexpensive HD Quality: During the Hisense era, Sharp TV’s were known for full-HD (1080p) resolutions at an attractive price point.
- Great audio: Sharp made it’s name as an audio company, so you’d expect Sharp TVs to offer crystal clear audio from their internal speakers.
- Smart functionalities: Sharp was an early adopter in the world of Smart TV’s.
Sharp TVs did come with a few limitations, however. These included distorted colors under dark lighting, and lower overall picture quality in darker rooms. Pictures were brighter on high-definition screens with well-lit/lighter scenes, but darker images made the difference in brightness much more noticeable.
Overall, Hisense made Sharp TV’s offered good quality TVs at reasonable prices.
Since the TV operations were sold back to Sharp in 2019, you won’t find any new stock at your local store.
Toshiba North America (2017-)
Towards the end of Hisense’s agreement with Sharp, they purchased Toshiba Visual Solutions and gained the rights to make Toshiba TV’s in North America.
Like Sharp, Toshiba televisions come with great features at a reasonable price-point, making them a great option for many homes. Thanks to their Hisense LCD panels, Toshiba TVs deliver crisp, natural, and detailed pictures, even during sports broadcasts or action movies.
Despite some minor flaws, Toshiba TV’s are a great budget-TV. They’ve got great color, a large, clear screen, and crisp audio quality.
As one of the top-five television manufacturers in the world, Hisense manufactures many of their own components. This includes the LCD panels found on many of their televisions. Hisense also manufactures TV’s for Toshiba sold in North America.
For more details on Hisense’s Android TV lineup, head over to this article. There I explain the differences between all of their current models and explain which is the right Hisense TV for you.